According to multiple reports, major U.S. theatre chains have already adopted the new, much-simpler title, including the country's two biggest chains AMC and Regal. While the posters have remained unchanged so far, AMC's website now simply calls the movie Harley Quinn: Birds of Prey, as does Regal.
As of press time, Canadian theatre chain Cineplex has not made the name change, however.
There are, of course, multiple theories already hitting the web as to why the film is being rebranded so quickly, but soft box office numbers is the big one people are pointing to.
In the film's first three days in theatres, Margot Robbie's Harley Quinn movie only pulled in $33 million USD, with a global take of $84.5 million. And while that may save the film from being a straight-up flop, Warner Bros. had much higher financial hopes for the Cathy Yan-directed movie, which reportedly cost $80 to $100 million to make.
So maybe it was that mouthful of a title that caused the film to under-perform? Or perhaps there was some uproar from theatre staff sick of moviegoers awkwardly trying to say that old title IRL when buying tickets. We're not really sure.
At this point, we're just waiting to see how fast Warner can Photoshop some new movie posters.
Changing the name to HARLEY QUINN: BIRDS OF PREY *now*, after the movie's already in theaters and once everyone and their uncle pointed out that HARLEY QUINN shoulda been the title to begin with, is the sort of classic movie studio bungling that we all truly hate to see https://t.co/onhhPrV5tT— Scott Wampler™ (@ScottWamplerBMD) February 10, 2020