Published Sep 03, 2020In one of the worst kept secrets in hip-hop, Travis Scott has finally confirmed he's teaming up with McDonald's for a new partnership — and his own signature McDonald's meal.
After multiple leaks recently, Scott confirmed today that he and his Cactus Jack label are joining forces with the fast-food behemoth. And as part of this new business venture, you'll be able to get the official "Travis Scott Meal."
The meal will be available from September 8 to October 4, though we're guessing it may be only available in the U.S. and that $6 is in USD.
The surely high-dollar partnership involves more than just a signature meal, though. As a press release reveals, McDonald's will also offer up custom Cactus Jack T-shirts for employees to wear during the promotion. Plus, McDonald's said that the company and Scott would be "exploring opportunities to support charitable organizations during the monthlong program."
As Business Insider reports, plans for the partnership between Scott and McDonald's began more than a year ago, apparently because the chain knew he was a fan. And believe it or not, the Scott partnership marks the first time McDonald's has put a celebrity's name on its menu since Michael Jordan in 1992.
"His ability to kind of see where culture is going and have a hand in where culture is going is really unique," McDonald's chief marketing officer Morgan Flatley told Business Insider. "Then you couple that with his huge followership and his fans, social-media footprint, and ... 3 billion streams. He just has an incredible audience."
So yes, the deal comes as a way for McDonald's — and Scott — to make more money, and for the chain, their main goal is to use the rapper to help reach potential customers under the age of 34 — something Flatley explained is "becoming more and more challenging for brands to reach."
"How they engage with media is different," Flatley said. "They look to recommendations much more than any other generation has. They're very reliant on social media. They're very reliant on their friends."
Apparently, though, McDonald's has received some pushback from some franchisees, who expressed concern about pairing Scott's explicit lyrics with the chain's more family-friendly voice.
Down below, you can see some of the leaked images of the Travis Scott McDonald's takeover.
Travis Scott's leaked McDonald's meal pic.twitter.com/muCjcHPkea— HipHipArchives33 (@archives33) September 2, 2020
The Travis Scott Meal by: McDonalds Coming Soon! 🍔 🌵 pic.twitter.com/xk2oaT7nX2— Shtreetwear (@Shtreetwear) September 1, 2020