Taika Waititi's New Coca-Cola Christmas Commercial Is a Total Tearjerker

Taika Waititi's New Coca-Cola Christmas Commercial Is a Total Tearjerker
As the pandemic goes from bad to worse, Christmas is looking pretty bleak this year. So maybe that's why Xmas marketing giants Coca-Cola have roped in none other than Taika Waititi to helm their new holiday commercial.

Yes, the cinematic genius behind such modern classics as Jojo Rabbit, What We Do in the Shadows and Thor: Ragnarok has done a Coke ad, but it's one that's more than a little epic.

We don't want to spoil things too much, but the commercial finds a father going on quite the next-level adventure to make sure Santa gets a letter from his daughter up on the North Pole. It ends with a serious twist — and it's a tearjerker, to say the least.

How Coke fits into the whole thing is a bit odd, but it is an advertisement, after all.

Check out Waititi's big-budget Coke ad below.

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