Deftones Allow Fans to "Adopt-a-Dot" on 'Ohms' Album Cover for New Charity Campaign
All proceeds from the campaign will be donated to the UC Davis Children's Hospital and Live Nation's "Crew Nation"
Published Sep 22, 2020This week, Deftones will finally return with their long-awaited new album Ohms. Before it drops in full, the band have announced a unique charitable campaign involving the album's cover art.
The album art for Ohms was designed by Deftones' creative director Frank Maddocks and depicts crying eyes as created by a series of dots. Each of those dots can now be adopted though the band's newly launched "Adopt-a-Dot" initiative. Proceeds will go to the UC Davis Children's Hospital and Live Nation's "Crew Nation" initiative, which offers relief for live music crews whose income has been affected by COVID-19.
There are a total of 12,995 dots available to adopt, each costing $20 USD. When you adopt a dot, your image will be featured on the official "Explore Dots" page, where fans can zoom in and check out the art.
"Ohms album art is an iconic rendering of a suspended, chance moment in time," Maddocks said in a statement. "As with Deftones music and lyrics, the definitive meaning of the imagery invites and relies on interpretation from the viewer. From a dreamy gaze above, to sadness, hope, despair, optimism and a longing for connection, the emotions conveyed are endless and infinitely evolving."
Ohms will arrive on September 25 through Reprise and follows Deftones' 2016 album Gore. To adopt a dot, go here.