Drake and Future's 'What a Time to Be Alive' Faces One of the Worst Sales Drop-offs Ever
Published Oct 07, 2015Despite offering the masses bangers like "Jumpman," dismal second week sales of Drake and Future's recent What a Time to Be Alive have put the release on a significant decline.
Last week, the record made it onto the top of both the U.S. and Canadian Billboard Albums Charts, selling 375,000 copies in the U.S. alone. As AllHipHop points out, the album's second week was not as profitable, however, having only moved 107,000 units, a plummet of 72 percent. Factoring in pure album sales of 334,000 to 65,000, the sales drop comes in closer to 81 percent.
As far as chart placement goes, What a Time to Be Alive has been displaced in the U.S. by Fetty Wap's self-titled pop-rap LP, while up in Canada Drizzy and Future are now sitting in the No. 3 spot behind albums from Bernard Adamus and Thomas Rhett.
AllHipHop makes mention of several modern hip-hop releases having faced similar second week sales slump, suggesting the duo shouldn't stop "Diamond Dancing" yet. They note, for instance, that Kanye West's My Beautiful Dark Twisted Fantasy and Yeezus both nose-dived by about 80 percent in their second week on the market. Dr. Dre's Compton only made it to No. 2 on the charts, but dipped from moving 286,000 to 42,732 in its second week of sales.